On June 16, 2025, Google announced a significant policy change for YouTube, stating that creators and rightsholders will soon be able to allow third-party companies to use their videos to train AI models. This option will be available directly in YouTube Studio Settings under 'Third-party training.'
This initiative opens new avenues for content monetization for YouTube creators and positions Google as a key facilitator in the AI data ecosystem. Companies like OpenAI, Apple, and Meta are among those that could potentially leverage this content for AI model development.
To be eligible for AI training, a video must be approved by both the creator and the applicable rights holder. This move reflects Google's strategy to adapt to the evolving AI landscape and create value from its vast content library.
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