Grindr Inc. has introduced "Woodwork," a new men's health subscription service, marking its strategic expansion into new verticals beyond its core app. This initiative aims to build a comprehensive "Global Gayborhood" ecosystem and diversify revenue streams.
Woodwork initially offers compounded erectile dysfunction (ED) medication, targeting a significant portion of Grindr's user base. Nearly 30% of users have purchased ED medications in the last year, and 60% have considered using sexual health supplements or medicines.
Described as a "capital-light, low-execution-risk initiative," Woodwork operates as a "seed-stage startup within Grindr Inc." While no material impact on 2025 guidance is expected, it represents a strategic entry into the health and wellness sector with plans for future treatment additions and potential integration with the core Grindr app.
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