Grove Collaborative Holdings, Inc. completed the purchase of substantially all of the assets of 8Greens, a natural wellness company known for its daily greens supplements in gummy and effervescent tablet formats. This acquisition provides Grove a strong foothold to expand into the wellness category.
8Greens is recognized for its supplements containing eight essential greens, designed to help people easily incorporate vital nutrients into their daily routines. This aligns with Grove's renewed emphasis on wellness as a category and human health as a strategic focus.
Dawn Russell, founder of 8Greens, will join Grove as a consultant to help develop educational content focused on wellness and human health, and support product development. 8Greens products will be sold online through Grove Collaborative's marketplace starting in April 2025, in addition to existing platforms.
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