Grove Collaborative Holdings, Inc. launched a new connected TV (CTV) advertising campaign, marking an expansion of its marketing strategy to reach 57 million conscientious consumers. The campaign introduces the new tagline, 'Your Home, Healthier.'
This initiative underscores Grove’s expanded focus beyond environmental sustainability to also lead the industry on human health, redefining the retail experience for modern families. The ad highlights Grove’s curated, vetted selection of high-quality, planet-friendly products.
The 30-second ad, titled 'Where the Heart Is,' takes viewers into American homes, focusing on the personal decisions families make for their well-being. The campaign aims to build a deep emotional connection with the audience, reinforcing Grove as a trusted partner for healthier choices.
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