A new study commissioned by Groupon revealed that 52% of Chicago children complain of boredom within a week of summer break. The study also found that nearly 56% of parents are cutting back on activities due to financial stress, highlighting a significant market need for affordable entertainment.
This research positions Groupon as a relevant solution for families seeking engaging and cost-effective ways to combat summer boredom. The company's platform offers a diverse range of local activities and experiences designed to provide value and connection.
By addressing the dual challenges of children's boredom and parental financial constraints, Groupon aims to reinforce its role as a go-to destination for accessible and memorable family outings, aligning with its strategic focus on curated local experiences.
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