Gravity Co., Ltd. announced that its 3D MMORPG mobile game Ragnarok: Rebirth (Chinese title: 仙境传说：重生) officially launched in China on December 25, 2025. The launch follows the game’s receipt of a Chinese government ISBN in December 2024 and is published in China by Guangzhou Lingxi Interactive Entertainment Limited. The title is available for download on the Apple App Store and TapTap, extending Gravity’s mobile footprint into the world’s largest gaming market.
Gravity’s entry into China follows strong performance in Southeast Asia, Taiwan, Hong Kong, and Macau, where Ragnarok: Rebirth consistently ranked in top app‑store charts. The company’s Q3 2025 revenue of KRW 138,894 million marked an 8.2% year‑over‑year increase, while mobile game revenues showed a mixed trend, underscoring the importance of new launches to sustain growth. The Chinese launch is therefore a key lever for Gravity to offset recent revenue declines and to diversify its geographic revenue mix.
The mobile MMORPG landscape in China is crowded, with established titles such as “Fantasy Westward Journey” and “Game of Thrones: The Game” commanding large player bases. Gravity plans to differentiate Ragnarok: Rebirth through its 3D graphics, screen‑convert system, and integrated exchange, leveraging the franchise’s brand equity and the proven demand for its core gameplay. The company’s strategy includes localized content, partnerships with local operators, and a robust event calendar to build early engagement and retention.
In a statement, Gravity’s management expressed gratitude to its community and emphasized the launch’s strategic importance. “We are excited to bring Ragnarok: Rebirth to Chinese players,” the company said, adding that the launch is part of a broader plan to expand the Ragnarok IP globally and to capture new revenue streams in high‑growth markets. The company also highlighted its commitment to ongoing content updates and community events to sustain player interest.
The launch is expected to contribute significantly to Gravity’s revenue trajectory. Given the company’s recent Q3 2025 performance and the strong pre‑registration interest in the region, analysts anticipate that Ragnarok: Rebirth could drive a notable share of the company’s mobile game revenue in 2026. However, the company faces headwinds from intense competition and regulatory scrutiny in China, which could impact user acquisition costs and monetization strategies. Gravity’s focus on cost control and strategic investment in high‑margin content will be critical to achieving the projected revenue upside.
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