GrowGeneration Corp. announced a distribution agreement with V1 Solutions, a Macedonia-based company, to serve as its sales and marketing partner for proprietary product lines across the European Union. This expansion targets key markets such as Germany, Portugal, Malta, Luxembourg, the Netherlands, Czech Republic, Greece, and Macedonia, where cannabis reform is accelerating.
The company will supply commercial cultivators, garden centers, and licensed operators in these EU countries with its proprietary brands, including Drip Hydro, Char Coir, Ion Lighting, Power Si, and The Harvest Company. This move positions GrowGen to meet the growing demand for advanced cultivation products that comply with evolving regulatory and quality standards.
Additionally, GrowGeneration launched its proprietary brands in Costa Rica, establishing a footprint in Central America. Costa Rica's government has issued over 50 licenses for hemp and cannabis production in the past year, making it a key growth market due to favorable growing conditions and developing export infrastructure.
GrowGen's international expansion strategy involves actively exploring additional markets in Eastern Europe and Latin America. This approach leverages local partnerships and product education to capitalize on the cannabis cultivation boom in regions where legalization continues to advance, enhancing the company's global sales infrastructure and regulatory expertise.
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