Gray Media, Inc. announced that it will acquire WBBJ‑7, the ABC affiliate that serves Jackson, Tennessee, in a transaction that will close in the first quarter of 2026 after regulatory approval. The deal adds a top‑rated local news station with a 70‑year history to Gray’s portfolio of 113 markets, extending the company’s presence into the Middle Tennessee region.
The acquisition is a strategic fit for Gray, which has built a network of high‑performing local stations in nearby markets such as Nashville, Memphis, Huntsville and Paducah. WBBJ‑7’s strong local viewership and its status as the most‑watched news outlet in its market provide immediate audience synergies and cross‑sell opportunities for Gray’s national advertising and digital platforms.
Gray’s Chief Legal and Development Officer Kevin Latek said the purchase will be immediately free‑cash‑flow accretive and will be funded with cash on hand, avoiding new debt. The transaction is expected to enhance WBBJ‑7’s revenue potential through access to Gray’s national sales network and digital advertising technology, while also providing cost efficiencies through shared corporate services.
Bahakel Communications, the seller, is shifting its focus toward digital platforms and entertainment. The sale of WBBJ‑7 allows Bahakel to concentrate resources on its core digital strategy, while Gray gains a high‑quality station that complements its existing footprint.
The deal reflects broader industry consolidation trends, as broadcasters seek scale to counter declining ad revenue and cord‑cutting. Gray’s acquisition of WBBJ‑7 strengthens its market position, expands its reach to 37% of U.S. TV households, and positions the company to capitalize on cross‑market advertising opportunities and digital growth.
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