Gray Media announced today the launch of standalone streaming applications for its 24/7 news network, Local News Live. These new apps are now available for free download on major connected TV platforms including Roku, Amazon Fire, and Apple TV, as well as on iOS and Android mobile devices. This expansion aims to broaden the network's reach and deliver its unique local perspective on national stories to a wider audience.
Local News Live, which initially launched in February 2021, leverages the expertise of Gray journalists across 113 markets to provide continuous live streaming coverage. The introduction of these dedicated apps enhances accessibility, allowing viewers to access breaking news and impactful information directly through their preferred streaming devices. The network will continue to be available on Gray's existing local station apps.
This strategic move positions Gray Media to further capitalize on the growing trend of digital content consumption, extending its footprint beyond traditional broadcast channels. By making its local news content more readily available on popular streaming platforms, the company aims to increase audience engagement and strengthen its competitive standing in the evolving media landscape.
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