Hasbro showcased a wide array of new products, collaborations, and milestone moments at the Las Vegas Licensing Expo from May 20-22, 2025. The company emphasized its franchise-first strategy and its role as a leader in consumer products innovation and brand storytelling. This event highlighted Hasbro's commitment to evolving its beloved portfolio through dynamic global partnerships.
A key reveal was the introduction of Evie, Peppa Pig's new baby sister, ahead of her May 30 debut in 'Peppa Meets the Baby.' This storyline milestone is inspiring a new wave of licensed products for 2025 and 2026 across toys, fashion, home goods, and food & beverage, with partners including Kervan USA, Jakks Pacific, and Pampers Easy-Ups. MONOPOLY also celebrated its 90th anniversary with new licensing offerings.
Hasbro announced a refreshed CANDY LAND game board launching in July, alongside new lifestyle collaborations like CANDY LAND x Beauty Creations and CANDY LAND x Crickets. The MY LITTLE PONY brand is expanding with fashion, lifestyle, tech, and wellness collaborations with partners such as Anta Kids, Casio, MINISO, and Pop Mart. DUNGEONS & DRAGONS will also see new collectibles and gaming accessories.
Marianne James, SVP of Global Licensing at Hasbro, moderated a panel on 'The Future of Retail,' discussing how consumer preferences and technology are shaping the industry. The extensive list of collaborations and product expansions underscores Hasbro's strategy to unlock new ways to connect with consumers across categories and generations, leveraging its vast IP catalog.
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