Bonds, the iconic Australian underwear brand, announced its U.S. market debut on April 3, 2025. Known for its comfort and quality for over 100 years in Australia, Bonds is now bringing its products to American consumers.
The launch is supported by a national campaign titled 'Made for Down Under,' featuring Australian personalities Robert Irwin and Tkay Maidza. This campaign aims to introduce the brand's signature Aussie charm and product benefits to the U.S. audience.
Bonds products are available exclusively in the U.S. on Amazon and at www.bondsaustralia.com, with prices ranging from $8 to $45. This strategic market entry expands HanesBrands' portfolio and targets new growth opportunities in the U.S. intimate apparel market.
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