Hanes, America’s No. 1 brand of basic apparel, announced on February 26, 2025, an exclusive collaboration with lifestyle retailer Urban Outfitters. The partnership introduces the Hanes Heritage x Urban Outfitters capsule collection.
The collection features 28 pieces of innerwear and apparel for both men and women. It draws from Hanes' nearly 125-year legacy, blending nostalgic elements with contemporary style and self-expression.
This collaboration aims to offer a fresh take on Hanes' basics and expand its presence within the fashion-forward retail segment. The launch provides a new avenue for consumers to engage with the Hanes brand.
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