HanesBrands Inc. announced on June 10, 2025, a landmark agreement naming S&S Activewear as the exclusive distributor for the Hanes brand in the North American printwear channel. This partnership builds on a decades-long relationship between the two companies.
Under this exclusive agreement, S&S Activewear will carry the full range of Hanes styles and offer deeper inventory positions and enhanced availability across its national distribution network. This aims to ensure decorators and promotional partners receive products efficiently.
Mike Faircloth, HanesBrands President Global Operations, stated that this move doubles down on Hanes' legacy in printwear and positions the company to lead in the next chapter of the market. The partnership is expected to be fully operational by December 31, 2025.
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