HanesBrands Inc. launched a new marketing campaign on January 9, 2025, titled 'If You Wouldn’t Flaunt It, Refresh It!' The initiative encourages Americans to reassess and update their underwear and bra drawers.
A survey commissioned by HanesBrands revealed that the average person keeps their underwear for three years and bras for four years, often past their optimal comfort and fit. The campaign aims to address this by promoting fresh, supportive undergarments.
The campaign highlights trend-forward styles from Hanes, Bali, and Maidenform, designed with innovations for comfort and style. This strategic marketing effort seeks to drive consumer purchases and refresh wardrobe essentials.
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