The Home Depot announced on December 4, 2024, its partnership with FIFA to become the Official Home Improvement Retail Supporter for the FIFA World Cup 26™ in North America. This collaboration will bring the excitement of the tournament to life across Canada, Mexico, and the USA, where Home Depot operates stores.
As part of the agreement, fans can expect unique 'Built by The Home Depot' activations at FIFA Fan Festivals and stadiums. The partnership also aims to engage Home Depot's associates and customers through various FIFA World Cup™ activations leading up to and during the 2026 event.
Molly Battin, Senior Vice-President and Chief Marketing Officer at The Home Depot, stated that the company is thrilled to host fans in its own backyard and connect with customers through their passion for sports. This initiative leverages Home Depot's extensive footprint and history of supporting athletic events to enhance brand visibility and community engagement.
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