The Home Depot announced on March 19, 2025, an exclusive agreement with Behr Paint Company to offer KILZ® branded primer products in the United States and Puerto Rico. This makes Home Depot the only home improvement big box retailer to carry the full range of KILZ® primers, including popular lines like KILZ Original®, KILZ 2®, and KILZ 3 Premium®.
This expanded collaboration is a strategic move to deepen Home Depot's relationship with professional customers, who have trusted KILZ® primers for 50 years. The agreement enables Home Depot to offer deeper job lot quantities both in-store and through its distribution channels, simplifying the shopping experience for Pros.
Billy Bastek, executive vice president of merchandising at The Home Depot, emphasized that by exclusively offering industry-standard products and expanding assortment depth, the company aims to save Pros time and ensure they find the products they need for a single job. This initiative aligns with Home Depot's broader strategy to enhance its Pro ecosystem and interconnected shopping experience.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.