Hydro Flask, a Helen of Troy brand, launched its new brand campaign, 'We Make It. You Own It.', on September 23, 2024. The campaign emphasizes Hydro Flask's commitment to high-quality design and celebrates how consumers customize and use its products for self-expression. This initiative is being rolled out across various platforms, including digital, social, and paid media channels, along with strategic partnerships and brand activations.
The 'We Make It.' tagline highlights Hydro Flask's dedication to meticulously designed, rigorously tested reusable products that offer lasting value. The 'You Own It.' component acknowledges the Hydro Flask community's individuality and how they personalize their products to reflect their style and passions. This dual messaging aims to deepen the connection between the brand and its consumers.
In conjunction with the campaign, Hydro Flask is expanding its product collections with new styles, colors, and limited edition drops. A notable new product is the Travel Bottle, which combines Hydro Flask's insulation technology and leakproof capabilities with seamless cupholder compatibility in larger sizes. These product enhancements and marketing efforts are designed to fuel consumer interest and drive sales in the competitive insulated beverageware market.
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