OXO, an award-winning consumer brand from Helen of Troy Limited's Home & Outdoor business segment, commenced the fifth year of its acclaimed Chefs in Residence program on September 2, 2025. This season introduces two new culinary voices: Executive Chef Fariyal Abdullahi of Hav & Mar and Danielle Sepsy, founder of The Hungry Gnome. The program continues its evolution with a renewed focus on emotional storytelling and globally inspired cooking.
The theme for this year's program is 'Cook the Mood,' which aims to explore the deep connection people have with food, encompassing feelings from nostalgia and pride to joy and comfort. Chefs Danielle and Fariyal will share globally inspired recipes that tap into personal memories and cultural touchstones, such as Danielle's Cinnamon Buns and Fariyal's Doro Wat. This approach seeks to transform everyday meals into meaningful moments, showcasing the power of OXO's thoughtfully designed tools.
The campaign will be rolled out across OXO's digital and social platforms throughout the year, featuring original recipes, blog features, and hands-on tips from both chefs. This ongoing initiative is designed to enhance consumer engagement, build brand loyalty, and demonstrate the versatility and innovation of OXO products. By connecting food with emotion and heritage, OXO aims to inspire home cooks and drive continued interest in its product offerings.
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