Hepsiburada announced its second-quarter financial results for 2025 on July 31, 2025, reporting a gradual recovery in consumer demand. The company achieved 11.9% Gross Merchandise Value (GMV) growth and 8.1% order growth during the quarter. Revenue increased by 22.6% in Q2 2025, fully offsetting the contraction seen in Q1 2025 and bringing year-to-date revenue growth to 5.9%.
The gross contribution margin improved by 0.4 percentage points to 12.4% in Q2 2025, driven by a more diversified revenue composition. EBITDA as a percentage of GMV increased by 0.3 percentage points to 1.4%, with EBITDA growing by 41.6% to TRY 739.5 million. However, net loss for the period increased by 39.4% to TRY 723.8 million, mainly due to TRY 247.9 million in provision expenses and TRY 233.2 million in one-off expenses related to global operations.
Free Cash Flow significantly improved, moving to an inflow of TRY 3,405.2 million from an outflow of TRY 870.4 million in Q2 2024. The "Technology Empowerment for Women Entrepreneurs" program continued its support, reaching approximately 65 thousand women entrepreneurs. The company also announced that Erkin Aydın, CEO of its subsidiary Hepsi Finansal Danışmanlık A.Ş., decided to step down effective August 31, 2025.
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