AMTD Group Inc. and The Generation Essentials Group, a subsidiary of AMTD Digital, jointly announced the opening of the world’s first L'OFFICIEL COFFEE on April 15, 2025, in Omotesando, Tokyo. This launch marks a significant step in leveraging the L'OFFICIEL fashion media brand into experiential retail.
The three-story concept space in Omotesando, designed by architect Keiji Ashizawa, reflects L’OFFICIEL’s aesthetic, offering specialty coffees, designed sweets, and high-quality food options. Global celebrity Jackson Wang participated in the launch party, engaging with fans and amplifying the event's visibility.
L'OFFICIEL COFFEE is positioned as a new lifestyle destination where fashion and culture intersect, with plans for a global rollout. This successful opening demonstrates AMTD Digital's execution of its strategy to diversify revenue streams and enhance customer engagement beyond traditional digital and media services.
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