AMTD Digital Secures 'ART OF LUXURY' Trademark Registrations and Continues IP Protection Successes

HKD
October 08, 2025

AMTD Group Inc. and The Generation Essentials Group, a subsidiary of AMTD Digital, jointly announced the successful registration of their 'ART OF LUXURY' trademark. The registrations cover Hong Kong and the United Kingdom across multiple classes, including downloadable software, printed publications, food and drink services, and online social networking.

These registrations grant AMTD Group exclusive rights to use the Mark for designated goods and services, providing robust legal protection against potential trademark infringements. This move is part of ongoing efforts to safeguard the Group's valuable intellectual property.

The company also reported successfully taking down over 50 infringing domain names and social media accounts. These continuous successes in intellectual property protection are vital for maintaining the integrity and value of AMTD Digital's brands within its diversified portfolio, including its media and hospitality services.

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