AMTD Group Inc. and The Generation Essentials Group (TGE), a subsidiary of AMTD Digital, jointly announced that the board of directors has approved plans to open 15 to 20 L'Officiel Coffee shops across major cities worldwide over the next three years. This marks a significant step in TGE's global growth strategy.
This expansion extends and leverages the intellectual property under AMTD L'Officiel, diversifying the company's business into experiential retail. The initiative follows the successful opening of the first L'Officiel Coffee in Tokyo in April 2025.
The quantified expansion plan demonstrates a clear strategic direction to capitalize on the L'Officiel brand's legacy and aesthetic. This move is expected to create new customer engagement points and revenue streams within AMTD Digital's hospitality and VIP services segment.
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