AMTD Group Inc., AMTD IDEA Group, and AMTD Digital jointly announced that L'OFFICIEL, the global fashion media brand, will open the world's first L'OFFICIEL COFFEE in the second quarter of 2025. This new venture aims to express the spirit and voice of L'OFFICIEL through a unique experiential retail concept.
L'OFFICIEL COFFEE will offer carefully selected specialty coffees, designed sweets, and meticulously crafted café menus, providing a luxury experience in a casual style. The design will reflect L'OFFICIEL's aesthetic and history, creating a space where fashion, lifestyle, and culture converge.
This expansion into the food and beverage sector represents a strategic diversification for AMTD Digital, leveraging the century-long legacy of the L'OFFICIEL brand. The company plans to roll out L'OFFICIEL COFFEE in major markets around the world, starting in 2025, creating new customer engagement points and revenue streams.
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