Holley Performance Brands announced that its European aftermarket brands, APR and Dinan, will host their annual Haus Party event on October 12, 2024, at their Opelika, Alabama headquarters. This event is a key initiative to showcase new products and connect directly with customers in the European and import vehicle aftermarket.
The U.S. market for Euro and import aftermarket products is estimated to be over $14 billion, making this a significant segment for Holley's growth strategy. Ahead of the public event, Holley Performance Brands will also host dealers from around the globe on October 10-11, reinforcing investment in expanding its dealer network.
The event features interactive exhibits, a VW, Audi, and BMW-focused car show, and highlights future product innovations from the APR and Dinan brands. This engagement strategy aims to fuel future innovative solutions by gathering direct customer feedback and strengthening brand loyalty.
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