Holley Performance Brands announced a perpetual exclusive license agreement with Cataclean Global Limited for the North American market. This agreement grants Holley the rights to develop, manufacture, market, distribute, and sell Cataclean branded products in the U.S., Canada, and Mexico.
The total purchase price for this transaction is $23.8 million, reflecting a significant investment in expanding Holley's automotive chemicals portfolio. This enhanced partnership allows Holley to integrate a renowned fuel and exhaust system cleaner into its extensive product offerings.
This strategic move positions Holley to strengthen its role as a global leader in automotive aftermarket solutions by entering a new product category with an established brand. The licensing agreement is expected to contribute to Holley's growth and market presence in North America.
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