Hampton by Hilton launched a contest on August 22, 2025, inviting guests to become the first 'Guest Waffle Boss' and co-create the brand's next delicious limited-time waffle flavor. The winning flavor will be served at over 2,450 hotels across the United States and Canada, debuting in 2026.
From August 22 through September 5, 2025, waffle enthusiasts can submit a short video explaining their love for The Hampton Waffle and their dream flavor idea. Entries will be judged based on creativity, originality, and flavor appeal by a panel of breakfast experts, including Hampton's U.S. Waffle Boss, Beverly Christmas.
The Guest Waffle Boss will receive a five-night stay at a Hampton by Hilton property of their choice anywhere in the world, plus 1 million Hilton Honors Points. This initiative aims to engage customers, enhance brand loyalty, and reinforce Hampton by Hilton's signature breakfast experience.
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