Hilton Worldwide Holdings and Crow Holdings have entered into a new long‑term management agreement for the Hilton Anatole in Dallas, coupled with a $100 million investment to renovate the Atrium Tower guest rooms, meeting spaces, and common areas. The partnership extends Hilton’s management of the iconic 1,610‑room property for several years, while the renovation is designed to modernize the hotel’s facilities and sustain its status as a premier convention and hospitality destination in the Dallas market.
The $100 million renovation will be executed in phases through 2028. The first phase, completed in March 2024, upgraded the 718‑room Tower with a $30 million overhaul. The current phase focuses on the Atrium Tower, its meeting rooms, and public spaces, ensuring minimal disruption to guests while delivering a refreshed look and enhanced amenities. The phased approach allows the hotel to maintain operations and revenue streams while the work progresses.
The investment reflects the competitive pressure in Dallas’s hospitality market, where newer properties and upgraded venues are drawing corporate and convention business. By modernizing the Atrium Tower and its meeting facilities, Hilton and Crow Holdings aim to increase occupancy rates and raise average daily rates, thereby boosting revenue potential. The long‑term management agreement also signals confidence in the property’s future profitability and aligns the owners’ and manager’s interests over the coming years.
Crow Holdings CFO Ian Dilley said, "Hilton Anatole has been a fixture of Dallas for decades, and we are honored to continue its legacy of welcoming guests from around the world. This next chapter will ensure the hotel remains a defining destination for Dallas for generations to come." The comment underscores the partnership’s focus on preserving the hotel’s heritage while positioning it for sustained growth.
The Hilton Anatole, first developed by Trammell Crow in 1979, sits on 52 acres and features nine restaurants and bars, a JadeWaters water park, and 600,000 square feet of meeting space. The $100 million renovation is the largest capital commitment to the property since the $125 million overhaul completed in 2010, underscoring the owners’ commitment to maintaining the hotel’s competitive edge.
The long‑term agreement and capital infusion are expected to strengthen Hilton’s management fee revenue from the property and enhance Crow Holdings’ asset value. The renovation’s phased schedule and focus on high‑margin meeting and event spaces position the hotel to capture a larger share of the Dallas convention market, potentially translating into higher occupancy and revenue for both parties.
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