HUMBL, Inc. (OTC: HMBL) announced on December 31, 2025 that it will change its name to TAP Real Estate Technologies, Inc. and will seek a new ticker symbol once regulatory approval is obtained. The rebrand signals a decisive shift from the company’s former Web3 and digital‑payments operations to a focus on acquiring, owning, and tokenizing residential, commercial, and hospitality properties on a blockchain platform.
The new entity will raise $500,000 in initial capital to fund early‑stage execution. In addition, HUMBL recently issued a $550,000 convertible promissory note with a $500,000 purchase price, a 10% original issue discount and 10% annual interest, maturing in 12 months. The note is convertible into common stock under specified conditions, creating a potential equity dilution path as the company scales its tokenization business.
TAP Real Estate will use a licensed TAP Platform, developed by TAP, Inc., to tokenize properties, manage investor participation, and administer compliant issuance and lifecycle management. The platform includes TAP Wallet, TAP Invest, and TAP Registry modules and is supported by U.S. Patent 12,118,613, which protects the underlying tokenization technology through 2041. The licensing agreement gives TAP Real Estate exclusive rights to deploy the platform in the U.S. and Canada, positioning the company to launch a full‑stack tokenization solution within the next 12 months.
Management changes accompany the pivot: Gregory Hopkins, former CEO of HUMBL, has been appointed Chairman of the Board, while Tyler Greene joins the advisory board. Hopkins emphasized that the company’s new focus on tokenized real‑estate aligns with “a rare convergence of regulatory clarity, patented technology readiness, and industry demand.” The shift is driven by the projected growth of the global real‑estate tokenization market, which is expected to reach $16.5 billion by 2033 at a 19.5% CAGR and could expand to $4 trillion by 2035 as U.S. regulators clarify the legal status of real‑estate tokens in 2026.
The rebrand also addresses the company’s prior financial challenges. HUMBL’s revenue had declined sharply in the past year, and its Web3 and fintech ventures had struggled to generate sustainable cash flow. By pivoting to a market with high liquidity demand and a clear regulatory trajectory, TAP Real Estate aims to reverse the company’s negative trajectory and unlock new growth opportunities. The company’s strategy is to acquire a diversified pipeline of properties, tokenize them, and offer fractional ownership to a broad investor base, thereby creating a new revenue stream from token issuance fees, ongoing management fees, and secondary market liquidity.
The announcement positions TAP Real Estate to capture a rapidly expanding market while navigating the anticipated U.S. regulatory guidance expected in 2026, including the CLARITY Act and GENIUS Act. The company’s leadership believes that the combination of a proven blockchain platform, a strong patent portfolio, and a clear regulatory path will give it a competitive advantage in the emerging tokenized real‑estate space.
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