Hooker Furnishings has entered into a global licensing agreement with Margaritaville, the lifestyle brand, to launch an extensive line of home furnishings. This partnership will encompass a range of indoor and outdoor furnishings, including case goods, upholstery, lighting, and accessories.
The agreement covers the flagship Margaritaville brand, as well as Latitude by Margaritaville and Island Reserve by Margaritaville, allowing for tiered product differentiation. This strategic move aims to expand Margaritaville’s casual, yet premium, lifestyle into the home furnishings market, leveraging the brand's 75% familiarity among Americans.
Jeremy Hoff, CEO of Hooker Furnishings, stated that this partnership is a 'game changer' for the company, positioning it to reach new customers, particularly a younger demographic. The complete indoor/outdoor whole home collection is planned for launch in October 2025 at Hooker Furnishings’ Showplace showroom in High Point, NC, with plans to explore hospitality and commercial opportunities.
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