Robinhood Markets announced on December 16 2025 that it would add a new suite of NFL‑focused event contracts to its prediction‑market platform. The update introduces “preset combos,” allowing users to trade parlay‑style bets on individual player performances and game outcomes, a feature that builds on the company’s earlier launch of professional and college football markets on August 19 2025.
The expansion comes as Robinhood’s prediction‑markets segment has become the firm’s fastest‑growing revenue line. The segment has already surpassed a $100 million annualized run rate and is on track toward a $300 million run rate, with trading volume doubling each quarter. The new NFL contracts are expected to accelerate that trajectory by tapping the largest U.S. sports fan base and deepening engagement among existing users.
From a strategic perspective, the move diversifies Robinhood’s income beyond brokerage and crypto trading, two segments that have faced regulatory and competitive headwinds. By offering sports‑prediction products, the company can capture a broader customer base, increase platform stickiness, and generate higher per‑user revenue. Management has framed the expansion as a key lever for long‑term growth, noting that the NFL’s popularity aligns with Robinhood’s goal of becoming a one‑stop financial services hub.
CEO Vlad Tenev emphasized the momentum behind the prediction‑markets business, saying the segment “has become the fastest‑growing product line by revenue ever.” CFO Jason Warnick added that the segment now contributes more than $100 million in annualized revenue, underscoring the company’s confidence in its execution and the scalability of the model.
Robinhood’s prediction‑markets platform is powered by Kalshi, a CFTC‑regulated exchange, ensuring that event contracts are offered within a compliant framework. The company’s recent agreement to acquire a 90 % stake in MIAXdx, a licensed derivatives exchange, further strengthens its control over the infrastructure and could improve margins over time. The regulatory partnership and infrastructure investment signal a long‑term commitment to the market and mitigate concerns that the contracts resemble traditional sports betting.
Analysts have highlighted the NFL expansion as a primary driver of the prediction‑markets segment’s rapid growth. The addition of high‑profile sports contracts is expected to sustain the segment’s momentum and reinforce Robinhood’s position as a diversified financial platform with multiple high‑growth revenue streams.
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