Robinhood Markets announced a partnership with instant‑commerce app Gopuff that lets users withdraw cash from their Robinhood accounts and have it delivered to their door for a $6.99 fee—$2.99 for accounts holding more than $100,000 in assets across all Robinhood accounts. The service is available only to Robinhood Gold subscribers who maintain a minimum monthly direct deposit of $1,000, and it requires a one‑time verification code sent to the user’s phone to confirm the delivery address and prevent fraud.
The delivery rollout began in New York on the day of the announcement and will expand to Chicago, Los Angeles, and Dallas over the next six months, with a full national launch slated for early 2026. Gopuff’s network of over 500 fulfillment centers and its same‑day delivery capability enable the service to reach 90% of U.S. households within 30 minutes of a Gopuff hub.
Security protocols mirror those used for Robinhood’s existing cash‑withdrawal features: a unique one‑time code, biometric confirmation for the delivery driver, and a sealed paper bag that is signed by the recipient. The partnership also includes a real‑time tracking portal that allows users to see the driver’s ETA and confirm receipt, reducing the risk of lost or stolen cash.
Robinhood’s Q3 2025 earnings, released the same week, showed revenue of $1.27 billion—double year‑over‑year—and net income of $0.68 billion, beating consensus by $0.07 billion. The earnings beat was driven by a 35% increase in trading volume, a 25% rise in crypto‑related revenue, and a 20% lift in interest income from the newly launched Robinhood Banking checking and savings accounts. However, operating expenses rose 18% to $0.95 billion, largely due to marketing spend and compensation for new hires, which tempered the margin expansion to 9.9% from 10.2% in the prior year.
The partnership was met with a muted market reaction; analysts noted that while the new fee‑based service adds a predictable revenue stream, investors remained focused on the higher operating costs and the company’s valuation. Several analysts reiterated their “buy” stance but lowered price targets slightly to reflect the cost pressure, while others highlighted the partnership as a step toward the “financial superapp” vision articulated by CEO Vlad Tenev.
The Gopuff collaboration signals Robinhood’s continued push to deepen customer engagement beyond trading. By offering instant cash access, the firm is positioning itself against traditional banks and fintech rivals that provide similar services, potentially increasing wallet share among its core Gen Z and millennial user base. The move also aligns with the company’s broader diversification strategy, which includes banking, prediction markets, and AI‑driven tools, and underscores its commitment to monetizing the platform through fee‑based products while managing the cost‑intensity of rapid expansion.
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