Better Homes and Gardens Real Estate LLC (BHGRE), a subsidiary of Anywhere Real Estate Inc., announced a brand refresh on October 21, 2024, introducing the new tagline 'Nobody Knows Homes Better.' This initiative emphasizes the brand's commitment to lifestyle expertise and boutique-level service.
The refreshed campaign positions affiliated agents and brokers as 'personal property curators,' offering a personalized approach to help clients find homes that fit their unique lifestyles. It also focuses on providing agents with tools, training, and resources to stay current on home design and industry trends.
This marketing effort aims to reinforce BHGRE's reputation for quality and trust, built on the legacy of the Better Homes & Gardens media brand. The campaign, including a 'We Know' ad, is designed to resonate with consumers and enhance the brand's competitive standing in the real estate market.
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