Century 21 Real Estate LLC, a subsidiary of Anywhere Real Estate Inc., unveiled its new global campaign, 'The Joy of Home,' on November 21, 2024. This multi-faceted media campaign will span social and digital media, including two iconic Times Square billboards.
The campaign focuses on a humanized message, celebrating community, connection, and the deeper sense of joy associated with homeownership. A recent study commissioned by Century 21 Real Estate revealed that 56% of homebuyers express excitement about their new homes, and 65% feel a stronger connection to their community after moving.
Debuting on November 25, the campaign will continue across various channels, including broadcast and streaming throughout 2025. This initiative aims to reinforce the CENTURY 21 brand's enduring commitment to delivering the joy of home and to connect with consumers in a meaningful way.
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