ERA Real Estate, a global franchising leader within the Anywhere Real Estate Inc. portfolio of brands, launched a new marketing campaign, 'It's time to move up,' on December 13, 2024. The campaign aims to reinforce the ERA brand's promise to both agents and consumers.
Leveraging insights from agent and consumer research, the campaign builds on the ERA brand's 99% recommendation rating, highlighting its affiliated agents and companies as community experts. It debuted as a social-first campaign on platforms like Facebook, Instagram, and LinkedIn, with assets for local deployment.
The campaign is strategically timed to capitalize on heightened brand awareness, with year-over-year traffic to ERA.com up 131% and leads up 68% as of October 2024. This initiative is expected to elevate the ERA brand and provide unparalleled value to clients, supporting continued growth.
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