Helport AI Limited announced the opening of a new office in Bangkok on November 21, 2025, adding a dedicated hub for Thai‑language AI operations and targeting financial institutions, lending platforms, and consumer goods companies in Thailand.
The move is driven by Thailand’s rapidly expanding financial services market and the country’s active development of an AI regulatory framework that emphasizes risk‑based classification and compliance obligations. By establishing a local presence, Helport AI can tailor its AI Assist software to meet Thai regulatory requirements and provide more responsive, compliant customer‑contact solutions to regional clients.
Helport AI’s global network now includes headquarters in California, an English‑language center in Manila, and a Spanish‑language hub in Mexico City. The Bangkok office will deploy the AI Assist platform—an AI‑powered co‑pilot that delivers real‑time guidance, workflow automation, and localized knowledge bases—alongside performance‑based pricing that aligns fees with measurable outcomes for enterprise customers.
CEO Guanghai Li said the launch “is a major milestone in expanding Helport AI’s multilingual AI service network. Thailand is a rapidly growing financial services market, and we anticipate that our Thai‑language operational capabilities—combined with our AI technology—will allow us to support clients with compliant and scalable customer contact operations.” He also noted that the company is preparing for regulatory hurdles, talent acquisition challenges, and the need to adapt to local market adoption rates.
The market has responded with mixed sentiment: the stock has shown recent momentum, but it has also experienced a decline over the past six months, reflecting broader market conditions and investor focus on the company’s long‑term growth prospects.
Helport AI’s expansion into Thailand positions it to capture a share of the region’s AI‑driven customer‑contact market, strengthens its competitive stance against local and regional players, and signals confidence in the company’s ability to scale its multilingual platform while navigating evolving regulatory landscapes.
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