The makers of COLUMBUS® Craft Meats, a Hormel Foods brand, unveiled seven new products designed to enhance holiday entertaining and provide appealing snacking options. This extensive lineup includes two new varieties of the popular COLUMBUS® Charcuterie Trios, along with new Craft Nuts and a Tasting Board. The brand is also reintroducing its fan-favorite Secchi Salame.
These new offerings aim to cater to consumer demand for convenient and high-quality options during the holiday season. The expansion of the charcuterie and snacking portfolio is a strategic move to capture increased market share in the premium deli segment. The products deliver a mix of category favorites in fresh formats, alongside new items for consumers to explore.
The introduction of these new products reinforces COLUMBUS® Craft Meats' commitment to innovation and market leadership. By providing diverse and appealing choices, Hormel Foods seeks to drive sales growth and strengthen its presence in the competitive holiday food market.
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