The PLANTERS® brand, a Hormel Foods brand, and Miller High Life® announced a collaboration to launch the limited-edition PLANTERS® x Miller High Life® Bar Nut Mix. This bold, savory snack is designed to be enjoyed with friends and paired with the Champagne of Beers, celebrating a partnership spanning over a century. The mix combines seasoned peanuts and almonds with Cajun-style corn sticks, pretzel sticks, rice crackers, and garlic bread sticks.
Lanessa Aurand, brand manager for the PLANTERS® brand, stated that the goal was to create something nostalgic yet fresh that elevates casual summer hangouts. This product introduction marks the latest in a series of playful collaborations between the two brands, which have previously included co-branded merchandise and a NUTmobile transformation into a dive bar. The initiative aims to capture specific snacking occasions.
The PLANTERS® x Miller High Life® Bar Nut Mix became available on Amazon starting May 20, while supplies last. This limited-edition offering seeks to expand the PLANTERS® brand's presence in the bar snack category and leverage the combined appeal of both iconic brands. It provides a simple, satisfying option for summer entertaining.
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