The PLANTERS® brand, owned by Hormel Foods, announced the launch of its new limited-edition Toasted Marshmallow Hot Chocolate Cashews for the holiday season. These cashews are kettle roasted with cocoa and toasted marshmallow flavors, designed to evoke festive memories. The new product aims to transport taste buds with the sweet essence of a snowy winter's day.
In addition to the new flavor, fan-favorite PLANTERS® holiday flavors, including Butter Cinnamon Pecans, Brittle Nut Medley, Holiday Nut Crunch, and Winter Spiced Mix, are returning for 2024. The company is also debuting a new holiday campaign, "Open the Magic," starting November 1, 2024. This campaign includes a chance for fans to win $1,000 for themselves and a charity.
PLANTERS® Toasted Marshmallow Hot Chocolate Cashews are available nationwide in 5.5-ounce stand-up bags for a suggested retail price of $4.99. This seasonal product expansion and marketing initiative aim to attract new and younger consumers to the snack nuts category, driving sales during a key period for the brand.
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