HeartCore Enterprises, Inc. (Nasdaq: HTCR) announced on September 25, 2025 that it will launch CMS Version 13 on September 30, 2025. The new release combines intuitive usability with AI‑driven marketing capabilities and will be offered under a Software‑as‑a‑Service (SaaS) model. The company plans to increase subscription pricing by approximately 1.5× to support the enhanced features and revenue growth.
The launch strategy targets 60 existing customers, with a goal of migrating 50% of them to the SaaS version. This migration will eliminate the need for on‑premise OS and middleware management, reducing operational overhead for clients and creating a recurring revenue stream for HeartCore. The 1.5× pricing increase is expected to boost per‑customer revenue and improve gross margins as the company leverages its high‑leverage software platform.
CMS Version 13 introduces advanced AI‑powered search and deeper personalization, addressing a market gap where traditional CMS platforms lack AI‑driven content optimization. By positioning itself as one of the first CMS solutions to support AI‑generated search content, HeartCore aims to capture unmet demand in the Japanese market and beyond. The integration of AI is a strategic differentiator that can enhance customer engagement and retention.
For investors, the product launch signals a continued shift toward higher‑margin SaaS offerings, which historically have driven stronger profitability for HeartCore. The planned migration and pricing strategy could accelerate recurring revenue growth and improve operating leverage. Overall, the announcement represents a tangible step in the company’s broader transformation toward a more scalable, subscription‑based business model.
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