Hertz Car Sales announced the launch of a fully online car-buying marketplace at HertzCarSales.com, transforming its platform from an online catalog into a full-service e-commerce experience. This new capability allows shoppers nationwide to browse, finance, get trade-in offers, view personalized payments, and secure credit approval entirely online.
This initiative marks a critical milestone in Hertz's strategy to establish retail as its primary car selling channel, aiming to maximize disposition values and improve fleet turnover. The enhanced digital platform builds upon recent collaborations, including the partnership with Amazon Autos and the expansion of the Rent2Buy program.
CEO Gil West stated that the new platform modernizes how Hertz serves customers, providing greater visibility into inventory and easier purchasing processes. A new national advertising campaign featuring Tom Brady is set to launch on October 1 to promote these retail changes, further boosting awareness and sales for Hertz Car Sales.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.