Hertz Car Sales announced a strategic partnership with Amazon Autos to sell thousands of its pre-owned vehicles online, marking a significant expansion of its digital retail presence. This collaboration allows customers to browse, finance, and purchase used Hertz vehicles directly through Amazon's automotive retail platform.
The initiative will initially launch in Dallas, Houston, Los Angeles, and Seattle, with plans to expand to all 45 Hertz Car Sales locations nationwide. As Amazon Autos' first fleet dealer, Hertz will offer a wide selection of well-maintained vehicles from various brands, including Ford, Toyota, Chevrolet, and Nissan.
This partnership is a key component of Hertz's 'Sell Right' strategy, aimed at maximizing disposition values and increasing net margins from vehicle sales. By leveraging Amazon's extensive customer reach and trusted marketplace, Hertz seeks to enhance its profitability and capitalize on the demand for used vehicles, further supporting its 'Back-to-Basics Roadmap'.
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