Hertz announced a new national advertising campaign featuring NFL legend Tom Brady to promote its Hertz Car Sales unit. Brady, serving as a 'used car salesman' in the new ad, highlights the benefits of purchasing vehicles directly from Hertz Car Sales. This initiative aims to increase visibility and drive sales for the company's retail vehicle disposition channel.
The campaign includes a sweepstakes offering a chance to win an autographed 2023 Cadillac XT5, valued at over $31,000, plus $5,000 cash. Hertz Car Sales offers a streamlined car-buying experience, allowing customers to shop online or at over 40 retail locations nationwide, with vehicles undergoing a 115-point certification process.
Each Hertz Certified vehicle comes with a 12-month/12,000-mile limited powertrain warranty and a 7-day/250-mile buy-back guarantee. This marketing push is part of Hertz's broader strategy to maximize net proceeds from vehicle sales and improve unit economics, aligning with its 'Sell Right' pillar of fleet management.
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