Limor Zur‑Stoller, a veteran of senior finance roles in technology and cybersecurity firms, has been appointed Chief Financial Officer of HUB Cyber Security Ltd. (NASDAQ: HUBC) effective immediately. Zur‑Stoller brings more than twenty years of experience in capital markets, IPO execution, and post‑merger integration, and her background in cybersecurity, biotechnology, and advanced manufacturing aligns with HUB’s focus on secure data infrastructure.
HUB has been executing a high‑margin, software‑centric transformation centered on its Secured Data Fabric (SDF) platform, an AI‑native solution that powers secure AI operations and compliance automation for regulated data. The shift has driven a sharp improvement in gross margin—from 15.4 % in the second half of 2023 to 25.6 % in the second half of 2024—while revenue has contracted from $25.0 million in the first half of 2023 to $15.7 million in the first half of 2024. Operating losses have narrowed as the company exits lower‑margin hardware and services segments and concentrates on high‑margin software.
Zur‑Stoller’s appointment comes at a critical juncture. CEO Noah Hershcoviz said the new CFO will “support HUB as we enter our next phase of execution, scaling our trust infrastructure strategy across regulated data, digital assets, and token‑enabled systems.” Her expertise in financial discipline and governance is expected to help the company manage legacy liabilities, strengthen transparency, and accelerate the SDF platform’s commercial rollout.
The CFO’s role will also involve steering the company through a period of significant cost discipline while investing in the SDF platform’s growth. Management has highlighted that the platform’s high‑margin potential—estimated at 80‑90 %—is a key driver for future profitability, and the new CFO will be instrumental in aligning capital allocation with that strategy.
Analyst coverage of HUB remains limited, with no consensus price targets or ratings reported. The appointment signals the company’s intent to solidify its financial foundation as it pursues a software‑centric model and seeks to position itself as a global leader in confidential computing and secured data infrastructure.
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