FormAssembly Joins HubSpot App Marketplace with New Connector for Advanced Data Collection

HUBS
October 07, 2025

FormAssembly, a leading data collection platform, announced the release of its HubSpot Connector and its listing in the HubSpot App Marketplace. This integration provides HubSpot users with new capabilities for building secure, dynamic web forms and routing data directly into HubSpot’s CRM.

The new connector facilitates real-time integration with both standard and custom objects, advanced routing, and seamless form-to-CRM automation. This functionality is designed to enhance lead quality, reduce manual work, and simplify complex data processes for HubSpot users.

Cedric Savarese, Founder and CEO of FormAssembly, stated that the integration extends FormAssembly's expertise in secure, scalable data capture to the HubSpot ecosystem. The connector supports various use cases across marketing, sales, and support, including handling payments, approvals, and sensitive data while maintaining compliance with standards like HIPAA and GDPR.

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