HubSpot announced today that it is the first CRM to launch a deep research connector with ChatGPT, enabling businesses to apply powerful, doctorate-level research and analysis directly to their customer data and context. This integration is designed to provide faster and better insights for go-to-market teams.
The connector allows HubSpot customers, many of whom already use ChatGPT, to leverage advanced AI capabilities within their existing workflows. This means sales representatives can identify risks, opportunities, and next best actions with deeper context, even without technical expertise.
HubSpot emphasized that the connector is built with trust and security in mind, ensuring users only access CRM data they are authorized to view and that customer data is not used for AI training in ChatGPT. This feature is automatically available to all HubSpot customers with a paid ChatGPT plan.
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