HUYA Inc. announced a strategic partnership with Kingsoft Shiyou to co-publish the mobile version of the popular social deduction game, Goose Goose Duck, in Chinese mainland. This collaboration marks HUYA's strategic entry into the game publishing arena, expanding its role within the broader gaming ecosystem.
Under the terms of the agreement, HUYA will jointly promote and publish Goose Goose Duck mobile on its major game live streaming platforms and Tencent-owned platforms. The company will also serve as the joint promotion partner for the game's live streaming content across various live streaming and short-form video platforms.
This partnership is expected to leverage Kingsoft Shiyou's expertise in game development and operations with HUYA's extensive game user reach and content integration capabilities. HUYA plans to conduct a wide range of online and offline activities to enhance the game's exposure, aiming to provide greater value to game enthusiasts and amplify the impact of Goose Goose Duck mobile.
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