People Inc., the digital publishing arm of IAC, entered into a multi‑year partnership with Meta on December 5 2025 to supply real‑time lifestyle content to Meta’s AI platform. The agreement covers a broad range of categories—entertainment, home, food, health, and finance—and includes flagship brands such as PEOPLE, Better Homes & Gardens, Allrecipes, Food & Wine, Southern Living, Verywell Health, and InStyle.
Under the terms of the deal, Meta will embed People Inc.’s articles within its AI experiences, providing users with curated lifestyle information while preserving attribution and linking back to the original publisher sites. The partnership creates a new distribution channel that bypasses traditional search traffic, a key strategic goal for People Inc. amid growing competition from AI‑driven overviews that can surface content without directing users to the publisher’s site.
The partnership is part of People Inc.’s broader AI strategy, following earlier commercial agreements with OpenAI and Microsoft. CEO Neil Vogel said the collaboration “reinforces our commitment to trusted content and expands the reach of our brands to new audiences that rely on AI assistants for everyday information.” The deal also supports IAC’s objective of diversifying revenue streams beyond search‑driven advertising, a focus that has become increasingly important as search revenue has declined sharply.
IAC’s Q3 2025 earnings, released in early November, showed total revenue of $589.8 million, down 8% year‑over‑year, and a net loss of $21.9 million. Search revenue fell 41% due to Google algorithm changes and reduced affiliate marketing, while print revenue declined 15%. In contrast, People Inc.’s digital revenue grew 9% YoY, underscoring the value of the company’s content portfolio and the potential upside of the new Meta partnership.
Barry Diller, Chairman and Senior Executive of IAC, noted that “People and MGM remain our core assets, and we are focused on building sustainable, high‑quality content businesses.” He added that the partnership with Meta signals a continued emphasis on leveraging trusted content in emerging AI platforms to create new monetization opportunities.
The deal aligns with a broader industry trend in which media companies are partnering with AI developers to supply high‑quality, vetted content for virtual assistants. By securing a foothold in Meta’s AI ecosystem, People Inc. positions itself to capture a share of the growing demand for real‑time, AI‑generated lifestyle information, potentially offsetting the decline in traditional search traffic and strengthening its long‑term growth trajectory.
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