Integral Ad Science (IAS) announced on December 3, 2024, its plans to expand into China, aiming to provide global advertisers with invalid traffic (IVT), fraud, and brand safety and suitability measurement solutions. This expansion aligns with international and local standards, addressing a key challenge for advertisers seeking comprehensive measurement coverage in all markets.
The company will incorporate a subsidiary in China and become a founding member of IAB China, offering local support to Chinese advertisers looking to extend their reach beyond China's borders. This strategic move positions IAS to capitalize on China's digital ad spending, which is projected to exceed $140 billion in 2024.
IAS has been developing this market initiative with existing global luxury clients who have substantial media investments in China. The company is committed to collaborating with key industry partners to develop solutions tailored to China's unique advertising environment, building on its previous expansions into other APAC markets.
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