Integral Ad Science (IAS) announced on April 3, 2025, an expansion of its partnership with Reddit. Global advertisers can now access expanded measurement capabilities across Reddit, including Viewability and Invalid Traffic Measurement, as part of IAS's Total Media Quality for Reddit.
This expansion ensures advertisers can confidently verify that their media buys are reaching real users across Reddit's more than 100,000 interest-based communities. IAS's Total Media Quality for Reddit provides third-party campaign insights backed by trusted and transparent metrics, helping brands safeguard and scale their presence on the platform.
The new capabilities complement Reddit's existing user and brand safety investments, which include human moderators and AI-driven moderation tools. IAS's AI-driven Multimedia Technology is also integrated into Reddit's Limited inventory filter, providing accurate content classification alongside the platform's robust community moderation and on-platform controls.
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