Integral Ad Science (IAS) announced on October 8, 2024, a significant expansion of its Total Media Quality (TMQ) product for TikTok. This expansion now provides Viewability, Invalid Traffic (IVT), and Brand Safety and Suitability Measurement for advertisers across TikTok's newly available ad placements, including Profile, Search, Following Feeds, and TikTok Lite in supported markets.
The company is also in Alpha testing for a new Video Exclusion List solution in partnership with TikTok. This solution allows Alpha participants to engage with IAS for both measurement and optimization on the platform, leveraging IAS's Multimedia Technology which uses AI to analyze sentiment and emotion in content at scale.
This expansion extends IAS's AI-driven TMQ for TikTok to over 75 countries across APAC, EMEA, LATAM, and other regions, supporting more than 30 languages. This depth of coverage provides advertisers with enhanced access to campaign data and a unified view of their global campaigns, solidifying IAS's partnership with TikTok since 2021.
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